Last Friday we had a number of PR professionals come into our classroom to talk about their jobs. Each speaker’s profession was completely different from one another even though they all worked in the public relations field.
The first speaker that I had the pleasure of listening to was Hayley Green. Hayley is the marketing director and PR professional of the Bulloch County Board of Education. She shared with me what her daily routine is like and some occurrences of crisis management. She explained that during the summer there isn’t much for her to do because school is no longer in session, but when school starts back up again, they are very busy. Hayley mentioned that a lot of different cultures are being immersed into the school system and that she is trying to make them feel more comfortable with theme nights. She publicizes different theme nights for different cultured students and their parents. Some of the situations that she had to deal with crisis control were when fire drills would go off without warning. Also last year there was an inappropriate sexual affair with a teacher and a student that she had to manage.
The second speaker that I was able to hear from was Lindsay Cameron, with Intercontinental Hotel Groups. Her job was most interesting to me because she spoke about the entertainment aspects within her job. Her company plans parties and a giant conference in Las Vegas every year. She also talked about how she is able to travel to major cities throughout the year. Her job is to take the group of hotels she works with, which was specifically the different branches of Holiday Inn, and make them appeal to the public.
What I learned from these two speakers was that there are many, many different opportunities within the field of public relations. I learned that mostly every department of the workforce need public relations professionals and that there are several different branches of public relations that you can work for, including social media sites, promotional materials, lobbyists, etc.