Public Relations are a set of skills that every business man or woman should learn and endure. The effect of good public relations is to lessen the gap between how an organization sees itself and how others outside the organization perceive it. This is a notion that is important no matter what field your profession is in. (Public Relations, 2013) Any profession will have to respond and communicate to the public more times than none. A conference, meeting, broadcast, commercial, advertisement, etc. are occurrences where businessmen will need to know the basics of public relations/ communications.
For example, a student that majored in journalism is writing a new novel. This novel is going to need publicity and exposure to increase its sales. Taking an intro to public relations course would inform the author the effective routes to take to make their book a number one seller. A PR course would teach the basics of customer relations, media relations, brand awareness, and how to create buzz. The author could publicize their book through social media sites, and communicating with the right crowd. (5 Benefits of PR)
I believe that knowing the fundamentals of PR is beneficial for any professional. Knowing how to communicate through your company or business is a skill that will set you apart from others on a day to day basis.